JOANNALSM
@joannalsm.com
Interpretation. Innovation. Identity. JOANNALSM is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom, avant-garde looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique and form. The mirrored N in the JOANNALSM logo represents the challenge that Lim has set herself: to push the label’s boundaries ever further whilst staying retrospective — always seeking an inner identity, a call from within to be different and true to oneself. With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
JOANNALSM's Company Logos
JOANNALSM's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#F0523D
Flamingo
240, 82, 61
7, 86, 59
0, 66, 75, 6
#3E3E3E
Mine Shaft
62, 62, 62
0, 0, 24
0, 0, 0, 76
#DDDDDD
Alto
221, 221, 221
0, 0, 87
0, 0, 0, 13
About JOANNALSM
JOANNALSM is a rising couture fashion brand founded by Singapore-based designer, Joanna Lim. With a focus on interpretation, innovation, and identity, JOANNALSM aims to break the mold in a world consumed by mass production. This avant-garde brand offers custom, handcrafted looks that embody the unique style of every wearer.
Each collection by JOANNALSM is a fusion of art and fashion, challenging the norms of texture, technique, and form. The brand's logo, with its mirrored "N," represents the challenge set by Lim to push the label's boundaries while staying retrospective. It symbolizes the call to be different and true to oneself, seeking an inner identity.
With every handmade piece, JOANNALSM encapsulates a story that is exclusive and personal to the wearer. By supporting this Singapore-born brand, you are contributing to the growth of local fashion. Shop JOANNALSM for truly one-of-a-kind, couture fashion that celebrates individuality and craftsmanship.
