Joash Pereira

Joash Pereira is a product design leader with more than 12 years of experience helping teams identify what to build and create products people find valuable. Working across enterprise SaaS, education technology, travel, AI, and marketplace platforms, he has led teams, shaped product strategy, and supported growth from early concepts through launch and scale. His approach begins with understanding user needs, clarifying ambiguous problems, and defining a focused first version. Key areas of expertise include AI-native user experiences, design systems, product research, design engineering, growth strategy, and collaboration between design and engineering.

Through his portfolio, Joash shares perspectives on product strategy, AI, design practice, and user experience, alongside articles and practical resources. His projects include a Claude Code skill for reviewing UX case studies, Toilocator, a crowdsourced public restroom-finding app, a responsive Material Design website template, and startup email templates. He also publishes guidance on topics such as AI memory, design workflows, and the relationship between user experience and search visibility.