Jocu is an Italian playing-card brand creating intricately designed, fully custom decks for collectors and people who appreciate beautiful objects. Its cards are designed from scratch by Sicilian artist Alessandra Gagliano and collaborating artists, then produced using mechanical printing methods and assembled by hand in the brand’s studio in Lake Como. Jocu highlights the craftsmanship and tactile quality of its decks, with each one manually checked and sealed.

The online shop offers a wide range of themed playing cards, including ONDA, The Green Man, The Wheel of the Year, Under the Moon, Fillide, Hops & Barley, Inverno, Dram, Octofly and The Heritage Series. Collections include standard and limited-edition decks, gilded sets, complete boxed sets, and uncut sheets. Customers can also browse card-themed art prints and other collectibles in the webstore.

Beyond its products, Jocu shares design and production stories, inspiration, and community content. Its Game Night series features instructions for playing a variety of card and tabletop games, while Pip/Tuck forums and community features invite enthusiasts to connect.