**Joey B Toonz** is a dynamic brand created by Joey Borelli, who hails from Kingston, NY. Emerging from a background of animation festivals, Joey gained recognition in the mid-2000s for his satirical animated short films that humorously critique pop culture and celebrities. In 2020, during the global pandemic, he pivoted to YouTube, producing short, comedic videos that spotlight society's obsession with smartphones and social media trends. His relatable content quickly resonated, leading to a surge in followers, especially after being shared by prominent podcaster Joe Rogan.

Joey B Toonz has since accumulated over a million YouTube subscribers and expanded his presence through his podcast, "Joey B vs. the World," where he reflects on the complexities of modern life. Additionally, Joey provides merchandise, including illustrated T-shirts, and contributes as a cartoonist for Flip City Magazine. He has lent his voice to various projects, including video games like "Happy's Humble Burger Farm," affirming his multifaceted talents in the entertainment industry.