John Henric is a brand that leads the way in affordable luxury fashion. Founded in 2008 in Lund, Sweden, the brand initially produced high-quality accessories for high-end fashion boutiques. However, they later expanded their offering to include shirts, knitwear, trousers, and bags, becoming a well-known name in the industry.

The brand prides itself on providing high-quality craftsmanship and genuine products at affordable prices, achieved through their exclusive producer-to-consumer business model, which eliminates middlemen and their markups. By collaborating with small family-owned manufacturers, John Henric can respond quickly to fashion changes, releasing new collections every month.

With a focus on responsible slow fashion and sustainability, the brand is committed to producing clothes in an environmentally friendly way. They prioritize long-lasting quality and design, aiming to shift consumers from fast fashion to investing in timeless, high-quality pieces.

With a passion for entrepreneurship and fashion, the co-founders, John Ekström and Nicklas Nordbergh, have driven the brand with ambition, business know-how, and a personal touch, creating a unique and expressive range of men's accessories.