John Parvu

John Parvu is a senior media buyer and creative strategist who helps seven- and eight-figure direct-to-consumer brands grow profitably through paid advertising. Working as part of eCom Ads, a Netherlands-based performance agency with more than $80 million in managed ad spend across over 100 brands, he combines data analysis with creative planning to make campaign performance clearer and more scalable. His services include Meta Ads campaign architecture, account structure, tracking improvements, audience segmentation, and performance analysis.

For Google Ads, he provides account audits and campaign management across Performance Max, Shopping, and Search, with an emphasis on profitability rather than traffic alone. John also develops creative strategies, including customer personas, briefs, hooks, scripts, audits, gap analyses, and roadmaps to guide advertising teams. His website features articles on e-commerce advertising, retail, and brand growth, alongside links to his social media channels.

Prospective clients can book a free audit call through eCom Ads to review their paid media and explore opportunities to scale while protecting margins