JOHUD is a well-established brand that aims to create sustainable and inclusive communities living with social justice and dignity. With a mission focused on community, continuity, and connection, JOHUD serves as a local and national platform for positive change. The brand's history dates back to 1977 when it was originally known as the Queen Alia Fund for Social Welfare Fund (QAF).

Founded by His Late Majesty King Hussein bin Talal, the organization was created to improve the lives of the poorest Jordanians. H. R.

H. Princess Basma Bint Talal has been the Chairperson of JOHUD since its inception, ensuring its commitment to its mission. JOHUD has been a pioneer in sustainable human development for over 45 years.

Its innovative approach to community involvement, social activism, and women's participation has garnered recognition at the national, regional, and international levels. Throughout the years, JOHUD has expanded its initiatives and institutional entities, evolving into a broader institutional family known as JOHUD. Working in collaboration with local and international partners, JOHUD strives to make a lasting impact.

Through its various programs, including learning, governance, inclusion, and livelihoods, JOHUD addresses essential aspects of community development. By supporting JOHUD, you contribute to their inspiring journey of creating a better future for vulnerable individuals and communities in Jordan