Joialerismo, founded by Livi Pires, is a premier hub dedicated to the world of jewelry design, blending expertise with a vision to educate and promote the craft of jewelry making. With over 18 years of experience, Livi has established a multifaceted platform that originally began as an e-commerce site in 2009 and has evolved into an exclusive event space for designers. The Joialerismo EXPO, a key event initiated in 2015, showcased the brightest in jewelry design at Brazil’s renowned VESTE RIO event in 2019.

This initiative emphasizes not only showcasing various jewelry brands but also nurturing the art of handmade jewelry through educational resources and workshops. Livi's rich background, including her groundbreaking role as the first female goldsmith at Sauer and her commitment to teaching the classical techniques of goldsmithing, reinforces her mission to elevate the craft. Joialerismo stands out as a beacon of innovation and entrepreneurship within the Portuguese jewelry sector, offering a comprehensive environment for both aspiring and established jewelry designers.