Athlete Brands is a name, image, and likeness (NIL) platform that connects brands, consumer apps, college athletes, and user-generated content creators. Its tools help businesses source creators and manage campaigns from a single dashboard, without relying on cold outreach or scattered spreadsheets. Brands can build a campaign brief, set a price per approved submission, invite or select athletes, coordinate product samples, and review incoming content. The platform includes athlete discovery by sport, audience size, and engagement, as well as messaging, shipment tracking, submission management, and one-click payouts.

Athletes and creators can apply to campaigns and submit content based on a brand’s brief. Businesses pay only for submissions they approve, and the site says approved content receives usage rights for paid advertising. Campaigns can begin organically, allowing brands to identify content they want to scale into ads. Athlete Brands also offers managed campaign support, including creator sourcing, product coordination, and content delivery. Brands and apps can start campaigns for free, with options to upgrade.