DataCops is a conversion-tracking platform that helps businesses connect advertising clicks to the outcomes that matter beyond an initial form fill. It captures online and offline activity, then matches bookings, attendance, qualified leads, won deals and payments to the original ad click. Conversions can be sent server-side to Meta, Google Ads, TikTok, LinkedIn and other platforms, helping campaigns learn from later sales and customer actions.

The platform checks traffic for bots, VPNs and datacenter activity, and logs whether events are sent, held or skipped. Its first-party PixelCops script captures advertising click IDs and identifies forms and buttons on a website. DataCops also connects with CRMs, including HighLevel, to read customer stages and return verified contacts.

For health and wellness businesses, Health Mode is designed to limit sensitive information shared with advertising platforms. It can neutralize event names, restrict page links to the domain and block unapproved fields, while still reporting sales. DataCops also offers tools for checking pages and warming up ad campaigns with existing customer and offline sales data.