Unclaimed brand
HONK is a platform for connecting drivers, towing professionals, and insurers. Fast & convenient roadside assistance with 15-30 minute ETAs & 24/7 service.
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Hex Code
Color name
RGB
HSL
CMYK
#FF6B43
Outrageous Orange
255, 107, 67
13, 100, 63
0, 58, 74, 0
#FEAB8A
Hit Pink
254, 171, 138
17, 98, 77
0, 33, 46, 0
#08131E
Firefly
8, 19, 30
210, 58, 7
73, 37, 0, 88
HONK is a roadside assistance technology company that connects motorists with service providers and manages assistance programs for insurance carriers, fleet management companies, automakers, and car retailers. Its platform combines a partner app, job alerts, and digital tools to help providers find local work, respond to calls, and manage payments. Providers can sign up through the HONK Partner app, receive nearby job notifications, or integrate dispatch software such as Towbook or Autura.
HONK supports a broad range of roadside services, including light, medium, and heavy-duty towing; lockouts; flat tire changes; jump-starts; emergency refueling; and motorcycle, RV, and specialty towing. Its offerings also include secondary towing, lockbox vehicle transport, and other vehicle transport jobs. Providers are paid per job, with payment available by direct deposit or digital card; HONK says many jobs are paid quickly, including 98% within 24 hours. The company offers free background checks and rewards for eligible top providers through its HONK for Heroes program.
Brand industry
Vehicles
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How do I download the HONK logo?
The HONK logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What are HONK's brand colors?
The HONK color palette uses the hex codes #FF6B43, #FEAB8A and #08131E.
The HONK name, logos and brand assets are trademarks of HONK and its affiliates. Brandfetch isn't affiliated with or endorsed by HONK. Their use is subject to HONK's brand guidelines.
