Reframe is a neuroscience-based alcohol habit-change brand operated by Glucobit Inc. Its flagship app helps people reduce or rethink their drinking through an evidence-based program developed with medical, mental health, psychology, and neuroscience experts. Rather than relying on stigma, Reframe combines daily learning tasks, a personalized drink tracker, in-depth courses, and a private community to support users as they build healthier habits.

The app also offers practical tools for managing cravings, including meditations, games, and videos, alongside resources such as quizzes and calculators related to drinking, alcohol spending, calories, and sober-day tracking. Reframe’s courses include recorded and live content, and the platform provides community support and meetings. The brand also offers Liquid Luck, a non-alcoholic beverage described as designed to ease alcohol cravings and made with ingredients including L-glutamine.

Reframe says its app is intended to support alcohol reduction and well-being; it is not designed to treat alcohol use disorder. The company also publishes articles and educational content on drinking habits, health, and behavior change