Trybe is a performance-based user-generated content (UGC) platform that helps brands grow creator advertising programs while giving creators a way to earn from the results of their content. Brands can create programs that creators discover and join, review and organize content submissions, request revisions, and launch approved UGC as whitelisted ads on Meta. The platform brings creator and campaign management into one workspace, with performance analytics, creator and product leaderboards, and tools for identifying and scaling winning ads.

Trybe also supports product sampling, Shopify integration for syncing products, orders, and inventory, and built-in chats and channels for communicating with creators. Its attribution tools track conversions at the order level, while AI tagging organizes submissions by creative angle, audience persona, and other characteristics. Commission rules, smart contracts, and automated payouts help manage creator earnings, with real-time notifications and analytics providing visibility into performance. Trybe serves creators, brands, and agencies, positioning itself as an operating system for starting and scaling creator programs.