The Jomon Prehistoric Sites in Northern Japan, a UNESCO World Heritage site, represents a collective effort by the four prefectures of Hokkaido, Aomori, Iwate, and Akita to promote awareness and preservation of their rich cultural heritage. This brand embodies the region's pride in its historical significance and aims to connect generations by safeguarding these archaeological treasures for the future.

Central to this initiative is the distinctive Jomon logo, a symbol that reflects the unique artistic essence of the Jomon Period. The design draws inspiration from Jomon pottery and features swirling shapes, representing the interconnectedness of Hokkaido and Northern Tohoku. The logo, which showcases colors reminiscent of ancient lacquerware, has become a recognized trademark, requiring authorization for usage.

In addition to promoting the sites, the brand is dedicated to educational outreach, encouraging visitors to explore the archaeological sites and deepen their understanding of Jomon culture. The commitment to preserving these invaluable sites ensures their legacy will endure for future generations.