JOOP is an internationally recognized brand that focuses on promoting quality extra-virgin olive oils (EVOOs) of all origins. Established in 2013, JOOP is committed to helping producers of high-quality EVOO gain exposure to potential commercial partners in Japan, while also educating Japanese consumers on how to choose a product of quality. JOOP has become the most professional EVOO competition in Japan, known for its strict blind tasting procedures and unbiased evaluations by a board of jurors from seven different countries.

At JOOP, quality is paramount. Their board of jurors, educational activities, and promotional events involve renowned experts, influencers, and prestigious media in the field. JOOP also emphasizes fairness, ensuring a fair evaluation of participating EVOOs in accordance with EU regulations.

Furthermore, JOOP embraces innovation and recently launched the JOOP Design Award, which recognizes outstanding design in EVOO packaging. With a mission to reward passionate and committed high-quality EVOO producers, JOOP offers various benefits to its winners, including digital stickers for product awareness, certificates of recognition, participation in promotional activities, exposure at trade shows and fairs, and introductions to Japanese importers and distributors. Join JOOP and take advantage of their expertise and network to promote your EVOO brand in the Japanese market