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Hex Code
Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#4A0548
Mulberry Wood
74, 5, 72
302, 87, 15
0, 93, 3, 71
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages advanced technology, logistics, and payment solutions to create a seamless shopping experience. With ambitions to cater to 300 million customers by 2030, Lazada features a vast selection of brands and products.
The platform boasts LazMall, Southeast Asia’s largest virtual mall, connecting shoppers to over 32,000 authentic international and local brands, ensuring fast delivery and easy returns. Additionally, Lazada's Marketplace empowers retailers with tools to reach millions of potential customers across 18 categories, including health & beauty, fashion, and electronics.
Moreover, Lazada facilitates cross-border trade, bringing global brands to Southeast Asian consumers. With an emphasis on secure transactions and digital payment options, Lazada continues to redefine retail in the region while enhancing the overall customer experience through innovative technology.
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #E61C1C, #F2A491 and #4A0548.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
