Joseph Ros

Joseph Ros is the professional brand of a Cuban-Spanish audiovisual director and producer based in Madrid. Born in Havana in 1989, Ros has pursued visual storytelling since the age of 12, developing a multidisciplinary practice that spans illustration, editorial cartoons, graphic design, photography, animation, and audiovisual production. He directs, writes, edits, and draws, bringing a creative and personal approach to projects across music, television, cinema, and advertising.

His portfolio includes music videos, live shows, short films, and advertising campaigns, reflecting experience with record labels, artists, broadcasters, and cultural projects. Recognized as a prominent director of his generation in Cuba and recipient of national and international awards, Ros later began a new chapter in Europe. In Madrid, he founded Smart Factory World, the production company through which he has collaborated with major brands, artists, and cultural figures in Spain. The website presents selected work and a showreel, alongside information about his practice and a contact form for project enquiries.