

Hex Code
Color name
RGB
HSL
CMYK
#5FA5DF
Havelock Blue
95, 165, 223
207, 67, 62
57, 26, 0, 13
#343434
Mine Shaft
52, 52, 52
0, 0, 20
0, 0, 0, 80
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Jotex is a home and interior design brand built around the idea that every home can reflect the people who live in it. Its guiding message, “Unique design for unique homes,” celebrates personal style and encourages customers to shape their spaces on their own terms, whether they follow current trends or prefer to create a look of their own. Jotex presents home as a place without strict rules, where individual choices define what feels right.
The brand offers interior design for the home, although the available information does not specify particular product categories or services. Its website serves customers across several European markets, with local sites for Sweden, Norway, Denmark, Finland, Germany, Austria, the Netherlands and Poland. This international presence gives Jotex a broad regional reach while keeping its central focus on helping people make their homes feel personal. Overall, Jotex positions itself as a destination for people seeking distinctive design and the freedom to express their own approach to home life.
Brand industry
Home and Garden
Company type
Suggest company type
Year founded
Suggest founded year
Company size
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Scandinavian home furnishings
Home textiles
Decorative lighting
Playful-pattern home décor
European online home retail
How do I download the Jotex logo?
The Jotex logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What does Jotex's branding look like?
The Jotex wordmark is a bold, rounded white sans-serif, with a small uppercase “BRING HAPPINESS TO YOUR HOME” tagline directly beneath it rather than a separate emblem. Its visual identity balances clean, contemporary lettering and uncluttered presentation with warm natural wood, soft neutrals, playful color accents, and relaxed, lived-in interior photography.
What are Jotex's brand colors?
The Jotex color palette uses the hex codes #5FA5DF, #343434 and #FFFFFF.
The Jotex name, logos and brand assets are trademarks of Jotex and its affiliates. Brandfetch isn't affiliated with or endorsed by Jotex. Their use is subject to Jotex's brand guidelines.