Jouheva

Jouheva is a Finnish equestrian retailer focused on helping horse owners find suitable bits for their horses. The company offers free bit consultations, drawing on ten years of experience, and aims to keep prices and delivery costs moderate. Customers can shop for new, used, and trial bits from brands including Fager, Neue Schule, and Myler, with options for different needs, such as young, sensitive, or strong horses. The range includes bits, double bridles, snaffles, and other styles, alongside riding equipment and apparel for horses and riders.

Jouheva also offers bit rental, allowing customers to test selected products before deciding what suits their horse. Trial-bit returns are free, and the site advertises a three-week rental for €35. Orders under €100 have a €6.90 delivery charge, while delivery is free for orders over €100. In addition to its online shop, Jouheva shares practical guidance about bit selection and use, and keeps customers informed about products and events through Instagram.