Jowato is a technology startup based in Ghana that is dedicated to supporting small African businesses in the handicraft and indigenous food processing industry. They aim to help these businesses get more value for their products by providing branding, business support services, and direct access to a global market through their online marketplace, Jowato.com. Additionally, Jowato offers a unique opportunity for sustainability-conscious consumers to contribute to reforestation efforts by simply shopping on their platform.

At Jowato, customers can shop online for a wide range of indigenous African foods, handicrafts, and tree gifts. The brand carefully vets producers to ensure that their offerings meet the highest standards of authenticity and fair pricing. They believe in promoting equal opportunity, collective responsibility, and accountability in African business trading. Jowato's mission is to connect small African businesses with global markets while enabling customers to meet their sustainability goals. By sourcing products from African artisans and farmers, Jowato aims to provide customers with an authentic African experience and contribute to a more sustainable and prosperous future for the African continent.