Joy

Joy Parenting Club is a family-support brand that helps parents navigate pregnancy and early childhood with expert-backed guidance and practical tools. Its services bring together sleep experts, lactation and feeding specialists, parenting coaches, and child-development professionals, offering judgment-free support for the questions and challenges of parenthood.

Through Joy On Call, members can access personalized expert advice, while Joy Connect offers one-to-one video consultations with sleep experts or parent coaches. Parents can discuss their concerns, develop custom plans, and book flexible appointments, including next-day availability. The Joy Learning library features expert-written articles and month-by-month parenting guides covering topics such as sleep, feeding, behavior, emotions, play, and child development.

The club also provides a baby tracker for recording daily activities and spotting patterns, along with toolkits for the first year and toddler years. Its shop connects families with products and brands through exclusive discounts and offers. Joy is available on iOS and Android, serving parents across the United States with accessible, personalized support.