Joyce, founded in 1970, is a celebrated fashion innovator, renowned for its role as a tastemaker that champions creative craftsmanship. With two boutiques located in Hong Kong, Joyce showcases an exceptional selection of luxury, emerging, and avant-garde designers. The brand approaches both women's and men's ready-to-wear fashion through a distinctive Asian perspective, prioritizing discovery over conventional seasonal trends. Joyce's offerings are enhanced by captivating visual storytelling that underpins each curated piece.

As part of The Lane Crawford Joyce Group, Joyce stands out within Asia's leading fashion retail and brand management framework, which also includes the iconic Lane Crawford department store and the Imaginex distribution business. This connection allows Joyce to thrive as both a retail destination and community hub for fashion enthusiasts, promoting a unique blend of global trends and local influences. Through its innovative vision and dedication to excellence, Joyce continues to shape the future of fashion while celebrating its rich heritage.