JOYTOY is a renowned science fiction mecha model toy brand that was founded in 2015. With full independent intellectual property rights in China, JOYTOY has been a key player in incubating peripheral model toys in the fields of animation, film and television, and gaming for the past six years. The brand aims to fill the gap in adult model toy offerings while driving the development of local model toy culture on a global scale.

At JOYTOY, a team of exceptional illustrators, original designers, 3D modelers, engineers, and professionals from various fields work collaboratively. From creation and design to research and development, production, manufacturing, and market channels, JOYTOY has established a top-notch industrial chain layout, ensuring high-quality and stable business operations. With an unwavering commitment to innovation and the fusion of art and toys, JOYTOY continues to explore excellent intellectual property works both at home and abroad.

The brand aims to create unprecedented toys and become an outstanding comprehensive model-toy product development platform, driving culture and creativity