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Hex Code
Color name
RGB
HSL
CMYK
#FF00FF
Magenta / Fuchsia
255, 0, 255
300, 100, 50
0, 100, 0, 0
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company connects a diverse consumer base through its advanced technology, logistics, and payment solutions. With Alibaba Group as its regional flagship since 2016, Lazada offers the largest selection of brands and sellers, targeting to serve 300 million customers by 2030.
The platform features notable initiatives like LazMall, which launched in 2018, providing access to over 32,000 brands with guarantees on product authenticity and prompt delivery. Additionally, Lazada Marketplace empowers retailers with tools for secure transactions, marketing analytics, and expanded reach across 18 product categories, from health and beauty to home appliances.
Moreover, Lazada's cross-border offerings enable local brands to reach international shoppers, backed by Alibaba's robust logistics network that ensures swift delivery. With a focus on enhancing the shopping experience through technology and seamless payments, Lazada continues to shape the future of retail in the region.
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E-commerce and Shopping
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