The Japan Bird Conservation Union (公益財団法人日本鳥類保護連盟) is a dedicated organization committed to the protection and promotion of wild birds and other wildlife. With a mission encapsulated by the slogan “Today Birds, Tomorrow Humans,” the union engages in a variety of initiatives aimed at enhancing wildlife conservation efforts across Japan.

The organization hosts national gatherings and wildlife preservation competitions, fostering community involvement while raising awareness of conservation issues. Notably, it supports projects such as the restoration of the crested ibis in its natural habitat and conducts research pertaining to various endangered species.

Additionally, the Japan Bird Conservation Union actively runs campaigns like "Don't Pick Up Chicks!" to educate the public about wildlife care. Its online store offers unique products, including specially designed birdhouses, and it encourages membership to foster broader support for conservation efforts. Through educational events, international collaboration, and advocacy, the union makes significant strides in nurturing a rich and diverse natural environment for future generations.