JTB offers a unique experiential gift service called "Shitenne," designed to create cherished memories for loved ones through unforgettable experiences. This brand specializes in delivering immersive gift options that include luxurious accommodations, culinary experiences, and day trip adventures across Japan. Customers can select gifts based on price, location, or occasion, with popular experiences featuring pair stays at renowned hotels, gourmet dining, and rejuvenating spa sessions.

Shitenne allows gift-givers to express meaningful sentiments with personalized message cards, ensuring the recipient feels valued and special. The platform's user-friendly interface enables quick selections from a vast array of top-rated destinations and experiences, all easily bookable via mobile. This flexibility elevates the gifting experience, allowing recipients to enjoy their adventures at their convenience, free from concerns about costs. With a focus on creating priceless memories rather than physical items, JTB's "Shitenne" embodies the essence of thoughtful giving by emphasizing the joy of shared experiences.