JTB Hong Kong is a Japan-focused travel agency and part of the JTB Group, helping leisure and corporate customers plan travel and events. Its curated Japan ryokan selection emphasizes high-quality stays, including traditional inns with private onsen. Featured properties are personally selected and have achieved JTB customer questionnaire scores of 90 or higher. The agency aims to connect travelers with distinctive, lesser-known retreats, offering opportunities to enjoy hot springs, seasonal scenery, local cuisine, and time away from busy city life. Its listings include properties such as Fufu Kawaguchiko, Hotel Iya Onsen, and Otani Sanso.

For travel across Japan, JTB Hong Kong offers Japan Rail Passes, air tickets, transfers, travel insurance, and sports and music travel options. Its services also include group and luxury tours, school trips, and corporate travel, including incentive, inspection, and company trips. For organizations, it provides MICE support and event-related services such as annual dinners, anniversary events, product launches, exhibitions, and online marketing. Customers can also find merchandise and seasonal products, including Japanese New Year osechi.