Jud Capital provides fractional CFO services for founder-led direct-to-consumer brands with annual revenue of $1 million to $10 million. Founded by finance leader Judson Pitman, the practice draws on more than 15 years of experience inside DTC businesses, including work with Glade Optics, Vista Outdoor, Revelyst, Bell Helmets, Giro Sport Design, Dometic, QuietKat, and CrossFit. Its monthly-retainer model gives growing brands senior financial leadership without a full-time hire.

Services are organized into three engagements: a Financial Operating System, a CFO Partnership, and Capital & Exit Readiness. Depending on the engagement, clients receive monthly close and reporting, a rolling 13-week cash forecast, working-capital and inventory planning, channel-level contribution margin analysis, budgets, scenario planning, and board or investor materials. For businesses raising capital, refinancing, or pursuing a sale, Jud Capital also supports diligence, financial modeling, data-room preparation, and transaction discussions. The practice works with clients’ existing systems, including tools such as QuickBooks Online, NetSuite, Shopify, and Amazon Seller. Its aim is to turn financial information into practical guidance for better business decisions.