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Hex Code
Color name
RGB
HSL
CMYK
#D4AF37
Old Gold
212, 175, 55
46, 65, 52
0, 17, 74, 17
#C1C1C1
Silver
193, 193, 193
0, 0, 76
0, 0, 0, 24
#003298
Smalt
0, 50, 152
220, 100, 30
100, 67, 0, 40
Lazada Group, founded in 2012, stands as Southeast Asia’s premier eCommerce platform, seamlessly connecting consumers across six nations: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada is backed by cutting-edge technology and logistics capabilities that ensure a diverse product selection and reliable service.
The brand is known for its innovative platforms such as LazMall, which is Southeast Asia's largest virtual mall, featuring over 32,000 authenticated brands with guaranteed fast delivery and easy returns. Lazada Marketplace empowers retailers to engage with millions of new customers and provides essential services, including secure payments and marketing analytics, across 18 diverse categories—from fashion to health and home appliances.
Additionally, Lazada's cross-border services bridge global brands to Southeast Asian consumers, offering a wide range of products across various categories, enhanced by Alibaba's efficient logistics, delivering within seven days. With ambitious plans to serve 300 million customers by 2030, Lazada continues to redefine the shopping experience.
Brand industry
E-commerce and Shopping
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