Julho Neon

Julho Neon is a Brazilian movement dedicated to raising awareness of oral health and encouraging people to care for their smiles year-round. Launched in 2021 as an initiative of SINOG, the Brazilian Association of Dental Plans, it has grown into a nationwide campaign involving dental professionals, dental-plan providers, patients and nonprofit organizations. The movement describes July as the official month of oral health and promotes prevention, quality of life, self-esteem and well-being through better dental care.

Its campaign has recorded more than 415 million impacts across Brazil and continues to invite individuals and organizations to support its goal of protecting Brazilian smiles. Julho Neon also highlights social action, including the donation of dental plans, and features initiatives such as the Galeria do Sorriso and Dentista-Herói. Its website provides information about where to seek dental care, events, ways to participate and campaign materials, including the Livro Julho Neon.

The movement reports that its cause helped inspire Brazilian Law 15. 408, sanctioned on May 14, 2026, establishing broader recognition for oral health awareness