Julie's Biscuits
@julies.com.my
It took us quite awhile to get to where we are today; 39 years in fact. We started sharing our love through our delicious and delightful biscuits since 1985. We’ve always been known as the biscuit brand with the humble and kind girl as its logo. And now it’s time for a change and a makeover. Over the last 37 years, while we have retained much of humble disposition, we have also grown more open, braver, and funnily more human. Open because we have grown to share our love to over 80 different countries. Braver because we want to be better and inject more fun and playfulness in biscuit makers. More human because we have learned that biscuits are more than just a culinary delight; biscuits are about people. They are about making connections, breaking barriers, and building bridges. Following this perspective, we have revamped our entire brand look, feel and experience. Julie, our trademark icon, now looks confidently up, into the future and towards her next aspirational adventure. The colourful rays that emanate from her marks the brand's incredible zest for life. We ask you to join her. Look up, smile, put on your best energy, grab a pack of your favourite Julie’s Biscuits, and join her in her amazing adventure.
Julie's Biscuits's Company Logos


Julie's Biscuits's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0C4DA2
Tory Blue
12, 77, 162
214, 86, 34
93, 52, 0, 36
#FFCB70
Goldenrod
255, 203, 112
38, 100, 72
0, 20, 56, 0
#339966
Sea Green
51, 153, 102
150, 50, 40
67, 0, 33, 40
About Julie's Biscuits
Julie's Biscuits is a beloved biscuit brand that has been sharing their love for delicious treats since 1985. With a humble and kind girl as their logo, Julie's has grown to become a global brand, spreading joy in over 80 different countries. Now, after 37 years in the industry, Julie's is undergoing a brand refresh to reflect their growth and aspirations.
Julie, their trademark icon, confidently looks into the future, symbolizing the brand's zest for life. At Julie's, biscuits are more than just culinary delights – they are about making connections, breaking barriers, and building bridges. By revamping their entire brand look, feel, and experience, Julie's invites you to join their amazing adventure.
With each bite of their biscuits, you have the power to bridge worlds and spark meaningful moments. Julie's mission is to create a more open world, where people from all backgrounds can share a bite and a moment. Their core values of passion, integrity, conscience, and accountability drive their commitment to delivering high-quality and safe biscuits.
Join Julie's in bridging the world, one biscuit at a time
Brand industry
Food and Drink
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