JUMPRIZE is a premier saltwater lure brand established by renowned designer Yuki Inoue, combining innovative engineering with a passion for fishing. The brand specializes in a wide range of high-performance lures, including minnows, sinking pencils, topwater plugs, and metal jigs, all crafted for durability and effectiveness. With a commitment to excellence, each lure is meticulously developed using advanced CAD/CAM technologies and rigorous field testing, ensuring they meet the demands of anglers seeking reliable and effective fishing gear.

In addition to lures, JUMPRIZE also offers an extensive selection of fishing rods that prioritize high performance, with a focus on the angler's ability to successfully catch large fish. Their rods feature robust blanks designed for strength and optimal sensitivity. The brand further enriches its lineup with various fishing accessories and apparel, catering to fishing enthusiasts and professionals alike. Stay connected through JUMPRIZE TV for updates, tutorials, and the latest news in the fishing world. Discover the excitement of fishing with JUMPRIZE—crafted for anglers, by anglers.