Jūras Zeme | Saulkrastu pagasts is a brand that aims to promote the development and preservation of the coastal region in Latvia. Their focus is on enhancing local economy, tourism, and cultural heritage. Through their various projects, they work towards creating a sustainable and vibrant community along the coastline.

One of their ongoing projects, ZIVJU SEZONA: Gaidām ciemos – Mums ir Zivis! aims to promote the culinary heritage of the region through the promotion of local seafood and traditional fishing practices. Another project, JŪRA VISU GADU- Piejūras dzīves stila tūrisma veicināšana, focuses on promoting coastal lifestyle tourism throughout the year. Jūras Zeme also actively engages in collaboration projects such as Smart Villages LEADER Network, which aims to bring together rural communities to share knowledge and promote sustainable development.

Through their initiatives and projects, Jūras Zeme is committed to creating a thriving coastal region while preserving its rich cultural heritage and contributing to the local economy