Joel Smith is the visionary founder of Just Fly Sports, a premier resource dedicated to enhancing athletic performance. Located in Cincinnati, Ohio, and in partnership with Evolutionary Fitness, Joel specializes in training athletes through a comprehensive approach that blends innovative research and practical insights. Since its inception in 2011, Just Fly Sports has provided invaluable information aimed at empowering coaches and athletes alike to unlock their highest potential.

The brand offers an array of products and services, including online and in-person training, specialized courses, and enlightening books that cover diverse topics such as vertical jump training and speed development. Among its standout offerings is the renowned Just Fly Performance Podcast, launched in 2016, which has become a leading educational platform in sports performance. With a mission focused on helping athletes discover their innate power and joy in training and competition, Just Fly Sports continues to be a cornerstone for those aiming to excel in their athletic endeavors