JustBall Tennis is a tennis media and performance coaching platform that connects competitive tennis with a global community of fans and players. Its content brings audiences courtside through match play, event coverage, analysis and player stories, while its coaching services help players understand their game and prepare more effectively for competition. JustBall works with tournaments, tours, governing bodies, tennis organisations, academies and brands on tailored media partnerships.

Services include professional courtside coverage, event promotion, social-first video and storytelling distributed through its own channels. Past projects include coverage of the BUCS Tennis Championships and HotelPlanner Tour. For players, JustBall offers private online coaching sessions, ongoing monthly coaching and a six-week match performance programme.

Its free performance assessment uses players’ answers about training and competition to identify possible barriers and suggest priorities. Coaching may also draw on match footage and competitive experience, with support ranging from focused advice to ongoing development planning. JustBall Tennis combines audience-building media with practical guidance designed to help players think, train and compete better