Justin Alexander

BM is the South African importer and distributor of the Justin Alexander family of bridal brands, a role it has held since 2009. The company connects bridal boutiques with wedding gowns and accessories from a portfolio that includes Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Sweetheart, and Thanks and Goodluck (T&G). These collections offer diverse styles, with designs ranging from contemporary to elegant, and are intended for brides with different tastes.

Justin Alexander traces its beginnings to T&G Bridal, founded in Brooklyn, New York, in 1946. Today, the company produces mid- to high-end bridal fashion and has more than 2,200 authorized retailers worldwide. BM invites bridal boutiques in South Africa to contact the business about becoming stockists of its brands. Its website also features brides, bridal fashion articles, and information for boutiques seeking to carry the collections. Through its distribution services, BM helps local retailers access established international wedding-wear labels and present their designs to brides.