Justin Keirath is an independent SEO and GEO (generative engine optimization) consultant who helps businesses grow organic traffic from Google and AI-powered search experiences, including ChatGPT and Google AI Overviews. Working in SEO since 2007, he brings experience across e-commerce, performance marketing, product development, and online sales. His approach connects search visibility to business outcomes, prioritizing revenue, margins, product assortment, and channel mix rather than rankings alone.

Keirath offers SEO strategy, technical SEO, Shopify SEO, and audits for online shops, as well as GEO strategy and audits to assess how brands appear in AI-generated answers and which sources those systems cite. He also provides training on AI for SEO and practical resources on topics such as query fan-out, prompt tracking, and SEO for ChatGPT. His work spans analysis, prioritization, and hands-on implementation, including changes to Shopify themes, tracking, and site information architecture. Clients receive support designed to fit their team and technology, with ongoing monitoring of search rankings and AI visibility.