Just Russel provides personalized food and related products for dogs and cats, tailoring nutrition to each pet’s breed, age, weight, activity level and health needs. Its range includes custom dry food, puppy food, cat food and medical diets, with fresh food, wet food and snacks available to complement a pet’s meals. The company says its recipes use natural ingredients and are developed with veterinary input.

Customers begin by completing a questionnaire about their pet. Just Russel then creates a feeding plan designed around the pet’s nutritional and calorie requirements. Orders can be delivered to the home through a flexible subscription, or purchased individually through the online shop. Subscription deliveries can be adjusted, paused or cancelled, and customers can manage their plans through an account or the company’s app.

Just Russel also offers customer support and access to veterinary guidance. The brand’s stated aim is to help pets live longer, happier and healthier lives while making feeding easier for their owners.