Introducing the Japan Next-Generation Enterprise Popularization Organization (White Enterprise Popularization Organization), the only domestic certification system that comprehensively evaluates and certifies companies based on their transition to "white" companies. White companies are those that embody qualities like safety, stability, diversity, and work-life balance among employees. By recognizing outstanding companies that prioritize these values, the organization aims to create a society filled with vibrant and creative workplaces where every individual thrives.

The criteria for becoming a White company include business model sustainability, diversity and inclusion, flexible work arrangements, health management, talent development, risk management, and labor law compliance. Embracing the societal trends of governance enhancement, achieving White Enterprise certification offers benefits like improved recruitment outcomes, higher employee retention, clearer issue identification, enhanced customer satisfaction, and effective corporate communication. Join the movement towards a brighter future with White Enterprise Certification