KAAB Sports Marketing

KAAB Sports Marketing is an advising and consulting service focused on supporting rising female hockey athletes. Based in Edmonton, Alberta, with satellite offices in Kelowna, Calgary, Saskatoon, Winnipeg, and Ottawa, the organization works to make sports marketing simple for young players and their families. Its approach centers on the potential of female athletes not only on the ice, but also as leaders and members of their communities.

Drawing on the experience of men and women in the hockey community, KAAB provides guidance and mentorship to help young athletes pursue their goals and succeed in the roles and situations they encounter. The service addresses both on-ice and off-ice development, and also aims to guide parents as they support their daughters’ ambitions. KAAB’s focus reflects the growing profile of women’s hockey and the opportunities emerging for female players. The organization serves athletes who aspire to play at the highest level possible, offering advising and consulting intended to help them navigate their path in the sport.