KAIA Beauty is a vegan makeup brand offering affordable, skincare-infused lip products designed to add colour, shine and comfort. Its range includes lip and cheek tints, glass tints, glosses, lip oils, lip treatments, cushion oils, satin crème glosses and silk butter balms. Products are presented for a variety of skin tones, with finishes from glossy and plumping to long-wearing matte. The brand also features colour-changing lip oils, including a blue oil that transforms into a custom pink stain, and products inspired by luxury favourites, such as its Black Honey-style tints and lip butter.

KAIA Beauty highlights clean ingredients, cruelty-free formulations and organic, fruity elements. Selected products include passion fruit oils, cushion oils formulated with cherry, pomegranate and apricot oils, and cocoa-butter balms for lip hydration and nourishment. Its lip treatment masque is described as moisture-rich and intended for dry, chapped lips, while jelly drip glosses combine hydration with a plumping effect.