KaktusApps develops e-commerce tools designed to help online merchants improve their storefronts, engage customers, and support sales growth. Its apps are primarily presented for Shopify stores and cover a wide range of merchandising, marketing, customer service, and store-management needs. Merchants can configure pre-orders and backorders, create product bundles and tiered discounts, offer one-click upsells, and add slide carts, wishlists, recommendations, and free-gift promotions. The platform also provides tools for coupon and email popups, countdowns, shipping goals, quote requests, forms, and customer file uploads.

To help build trust and make stores more informative, KaktusApps offers review importers, trust badges, delivery-date displays, size guides, PDF viewers, and cookie-consent tools. Communication and content features include chat buttons for services such as WhatsApp, Telegram, WeChat, and TikTok, as well as video galleries, social feeds, calendars, and embedded documents. Additional apps support hiring pages, restaurant menus, translation, and location links. KaktusApps also invites users to join its affiliate program, which advertises a 25% commission on affiliate sales.