Kalaa 780 is an Iranian online marketplace that brings together shoppers, sellers, and marketers on a platform designed to support convenient and affordable online trade. The company offers products across a broad range of categories, including motorcycles, mobile phones and other electronics, clothing, home and kitchen goods, books and stationery, sports and travel items, and beauty and health products. Its marketplace features well-known brands and independent sellers, with current listings including motorcycles, smartphones, and household appliances.

Customers can browse participating stores, take advantage of promotions, and access installment-purchase plans, including motorcycle financing options advertised with flexible terms. Kalaa 780 also promotes a customer club, group discounts, exclusive offers, a paid membership with benefits such as discounts and free delivery, and a trade-in offer for vacuum cleaners. The company states that it provides nationwide shipping, secure payments, product authenticity assurance, and customer support around the clock.

It also describes tools for marketers to run virtual storefronts, build customer communities, and offer special deals