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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#D0611E
Hot Cinnamon
208, 97, 30
23, 75, 47
0, 53, 86, 18
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, connecting over 600 million consumers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada leverages cutting-edge technology and logistics to transform the retail landscape. Its vast marketplace incorporates LazMall, which features over 32,000 trusted brands, ensuring product authenticity coupled with fast delivery and easy returns.
Lazada Marketplace offers retailers access to millions of shoppers, providing secure payment methods, customer support, and comprehensive marketing analytics across diverse categories, including health & beauty, fashion, home appliances, and more. In addition, the cross-border initiative enables local brands to reach international markets, supported by Alibaba's robust logistics for swift deliveries. Through its innovative use of technology and a commitment to customer experience, Lazada is redefining shopping, making it secure, seamless, and an engaging adventure for all. With a vision to serve 300 million customers by 2030, Lazada continues to set the pace in the eCommerce realm.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #AE7E12, #EB6E48 and #D0611E.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.