Karuna is a socially conscious brand dedicated to eradicating childhood bed poverty, born from a promise that no child should ever have to sleep on the floor. Founded by Andy Howard, who aimed to merge compassion with commercial viability, Karuna operates with a clear mission: to create a fairer life for children starting with less. The brand recognizes that businesses should be evaluated not just on their profitability but on the positive impact they make in the world.

Karuna focuses on providing children with safe and suitable sleeping arrangements, addressing a critical issue in the lives of many families. Their values emphasize the courage to challenge traditional business practices and highlight the importance of their mission. Through partnerships and community outreach, Karuna is dedicated to expanding its efforts to alleviate bed poverty everywhere. By aligning purpose with business, Karuna stands as a beacon of hope and a model for socially responsible entrepreneurship.