Katy Milkman
@katymilkman.com
Katherine Milkman’s research relies heavily on big data and field experiments to document various ways in which individuals systematically deviate from making optimal choices and to explore how human decision making can be improved.
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Color name
RGB
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#A94253
Hippie Pink
169, 66, 83
350, 44, 46
0, 61, 51, 34
#56C8E0
Viking
86, 200, 224
190, 69, 61
62, 11, 0, 12
#12205D
Blue Zodiac
18, 32, 93
229, 68, 22
81, 66, 0, 64
About Katy Milkman
Katy Milkman is a prominent thought leader in behavioral economics, serving as the James G. Dinan Professor at The Wharton School, University of Pennsylvania, with a secondary appointment at Penn’s Perelman School of Medicine. Her pioneering research focuses on leveraging insights from psychology and economics to foster positive behavioral changes in areas such as savings, health, education, and social justice. Katy co-founded the Behavior Change for Good Initiative, underscoring her commitment to making a lasting impact through evidence-based strategies.
An accomplished author, her bestselling book, "How to Change: The Science of Getting from Where You Are to Where You Want to Be," was recognized by The New York Times as one of the best books for healthy living. In addition to her extensive publications in prestigious journals, she hosts the widely acclaimed behavioral economics podcast, "Choiceology." Katy's expertise has made her a sought-after advisor for major organizations, including Google and The White House, solidifying her status as a leading voice in the field of behavioral science.
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