Kay Group is a highly experienced leadership coaching firm, serving clients in the Asia-Pacific region. Our clientele includes some of the most admired and well-known organizations from various industries and sectors. At Kay Group, our team has been helping leaders since 2015 to achieve a perfect balance of vision, courage, determination, humility, and collaboration.

We work closely with executive leaders in Japan and globally, offering both in-person and virtual services. Reflecting on our own careers, we realized the importance of impactful leaders and the need to do better. Therefore, our leader-by-design methodology focuses on addressing the imbalanced ambition and skills of leaders, as well as aligning role expectations with stakeholders.

Our mission is to help people be successful and bring about positive, lasting change in themselves and their surroundings. We offer customized coaching programs for seasoned executives, expats new to Japan, and talent destined for local or international assignments. Our services are delivered in multiple formats and languages, reflecting our expertise in the life sciences industry.

Kay Group, founded in 2016, is a privately owned firm led by Axel Wellbrock, a globally experienced executive and team coach. Axel, along with our team, is dedicated to unlocking the leadership potential of Japan's talent. We work closely with our clients to prepare and propel them as leaders, with a focus on ensuring their success and the success of their teams.

With our vast international experience, we provide the most appropriate growth path for each individual client and team. In addition to our work in Asia, we also specialize in succession planning and culture change initiatives for leaders and teams in APAC and Europe. Our services can be delivered face-to-face, virtually, and in hybrid formats, accommodating the diverse needs of our clients