K-Beauty Store is an online retailer specializing in authentic Korean skincare and beauty products, with a physical store at Heiligeweg 5 in Amsterdam. Its extensive catalogue brings together Korean and Japanese brands, including Beauty of Joseon, COSRX, Medicube, SKIN1004, Anua, Rejuran and many others. Customers can shop by product type or skin concern, with options for acne, dryness, dark spots, sensitivity, visible pores and signs of ageing.

The range covers the full skincare routine, from oil and water cleansers, exfoliants and toners to essences, serums, ampoules, masks, eye care, moisturizers and sunscreen. The store also offers hair and body care, makeup, tools, fragrance and supplements, as well as sets, minis, new arrivals, bestsellers and sale items. Shoppers can earn points with orders, receive a first-order discount and qualify for a free gift above a stated purchase amount. At its Amsterdam location, visitors can discover products and receive personalized advice from the store’s Glow Gurus.