Keep Sea Blue is a brand dedicated to addressing the alarming issue of plastic pollution in the Mediterranean Sea. With the understanding that big problems require big solutions, this brand takes a proactive approach by focusing on preventing plastic from entering the sea in the first place. Recovering plastic from the sea is extremely challenging and often ineffective, especially when it has already settled on the sea bottom or broken down into smaller pieces.

Furthermore, plastic degradation in the marine environment makes it unsuitable for recycling. Plastic pollution has become a global crisis, with approximately 8 tonnes of plastic waste ending up in the oceans annually. The Mediterranean Sea is particularly affected, with an estimated 260,000 tonnes of plastic entering it each year.

This has led to significant damage to biodiversity and marine wildlife, raising concerns about human health impacts. Unless immediate action is taken, plastic leakage in the Mediterranean Sea could double by 2040. Keep Sea Blue envisions a future where plastic never enters the Mediterranean Sea.

Through their efforts, they aim to recover, recycle, and reuse plastic waste to prevent further damage to the environment. Join them in their mission to create a plastic-free Mediterranean Sea and protect our planet for future generations