KeepUp

KeepUp is a personal finance platform that helps people understand how their net worth compares with others, including people in their age group and country. It combines connected financial accounts and manually added assets in one dashboard, showing a consolidated view of wealth and how it is distributed. Users can connect bank, brokerage, and cryptocurrency accounts, and add items such as property, private shares, and collectibles. KeepUp also provides net worth rankings, country-level wealth benchmarks, and comparisons with other users, whose identities are anonymized by default.

The service is free and designed to be read-only: it displays balances, holdings, and transactions but does not hold, move, or manage money. Connections use Plaid, and the company says account credentials do not reach its servers. KeepUp states that it does not sell financial data or share it with advertisers or data brokers, and users can disconnect accounts or delete their records. For US users, KeepUp is developing a marketplace that matches financial products to users’ portfolios; providers may pay referral fees when users choose an offer.